Great elevator pitch Amanda! This idea is great. Every year on the news I hear about a child who dies in the car from being left there. Most of the time, the parents simply forget that the child was in the back of the car. This device connected to your smart phone will save lives and that is what makes your product so great. Parents all over the U.S. will buy this product just in case they ever face this problem. Your consumers will buy this even though they know they would not leave their child in the car because it helps secure in their minds that they will never make this mistake.
Throughout this course, I’ve interviewed parents and caregivers on the idea of a sensor device to prevent child heatstroke in vehicles. With this assignment, I interviewed 3 different parents and provided them with alternatives instead of a sensor device. The alternatives were a wearable smart device for their child, or my original product which is a sensor device placed inside the vehicle. 1) Find three people who would fit that segment and arrange to interview them. Just like last time, these interviews, if conducted properly, should take about 10-15 minutes. Any less, and you won't be able to obtain adequate information. These three people may NOT be the same people you interviewed last time. Interviewee #1: Father of 2 Interviewee #2: Mother of 1 Interviewee #3: Mother of 4 2) Begin with alternative evaluation. In the last case exercise, you determined how customers sought information related to solving their need. The outcome of this step is to produce a ...
1. Opportunity: a. Who has the need? Mothers, caregivers and fathers of young children ages 14 and younger. b. Who are the potential customers? Potential customers are mothers and caregivers of children 14 and younger that have busy schedules and want to make sure their children are kept safe. c. Nature of the need: Hundreds of children have suffered by being forgotten in a hot vehicle, either causing fatality or permanent severe damage. d. What are the forces or changes in the environment creating this opportunity? This is something that can happen especially during warmer months or in area of hot climates year-round like Florida. It can happen to anyone, especially young, busy parents that have one or more young children. e. How is this market defined geographically and demographically? This market is typically found in metrop...
1) You. My name is Amanda Cascardo as you probably already know. My major is general business, with a focus on international business and trade. I’m passionate about travelling and learning more about foreign countries and customs. If I were to start this business I would want to make sure all parents have access to this device. I would actually partner with my mother, because she is very business savvy. I would want to see it in retail stores and online. I would especially want to get this product overseas, because there are so many other people that could use this product. This company would be my main focus. 2) What are you offering to customers? I am offering a product to parents, caregivers, and even pet owners. It is a sensor device that will send a notification to your mobile device to alert you if the vehicle is off and the sensor detects a child still in the vehicle. This sensor device will monitor the vehicles temperature and in worst case scenar...
Great elevator pitch Amanda! This idea is great. Every year on the news I hear about a child who dies in the car from being left there. Most of the time, the parents simply forget that the child was in the back of the car. This device connected to your smart phone will save lives and that is what makes your product so great. Parents all over the U.S. will buy this product just in case they ever face this problem. Your consumers will buy this even though they know they would not leave their child in the car because it helps secure in their minds that they will never make this mistake.
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