Amanda Cascardo - ENT 3003

It’s quite difficult to remember every time I have failed this past semester. I’m sure I have countless times but the most notable one was on my first exam in my Principles of Management course. I technically didn’t fail but I didn’t do my best. It was a trial and error for me. I studied for 2 days, made a study guide, took the practice exam, made sure to read the chapters and somehow, I studied everything that wasn’t on the exam. I took it too technical and didn’t remember to apply the terms to real life scenarios. This failure helped me realize I was studying the wrong way. I needed to remember to not just memorize the information but actually learn it and understand it. So, for my second exam, I did just that and got an A. Like mentioned, failure is embarrassing. It’s not something anyone is really ever proud of but I think failure is important. It keeps people humble and I think you should always learn from your prior mistakes. If you keep failing over and over again you h

Existing Market: As mentioned in my previous assignment, instead of just making a device for consumers to purchase separately, I would like to market this device and sell it to car manufacturers to install in new vehicles. I interviewed with 3 people in my target market and told them my idea for continuing and expanding my current venture. I asked what they think I should be doing that I’m not yet doing and presented my idea as well. First interview didn’t have any suggestions for me on things I should be doing but she liked the idea of selling the product to car manufacturers. Second interview she told me that I should be marketing to more than just mothers and caregivers, that I could be marketing to pet owners as well. Which is something I originally wanted but didn’t think it would be as appealing. Interesting to hear someone else mention it. She also said it was a great idea to sell the idea separately as well as to car manufacturers. Third interview she menti

1.      Opportunity: a.      Who has the need? Mothers, caregivers and fathers of young children ages 14 and younger. b.      Who are the potential customers? Potential customers are mothers and caregivers of children 14 and younger that have busy schedules and want to make sure their children are kept safe. c.      Nature of the need: Hundreds of children have suffered by being forgotten in a hot vehicle, either causing fatality or permanent severe damage. d.      What are the forces or changes in the environment creating this opportunity? This is something that can happen especially during warmer months or in area of hot climates year-round like Florida. It can happen to anyone, especially young, busy parents that have one or more young children. e.      How is this market defined geographically and demographically? This market is typically found in metropolitan cities in warmer climates. The market is all caregivers, mothers or fathers that drive vehicles. I would define