Create a Customer Avatar – 18A

Using the customer segment you have already identified and researched, I'd like you to describe your prototypical customer in that segment with as much detail as you can. Include pictures, too. Tell us their story! What kind of car do they tend to drive? (What color is it?) What TV shows do they watch? Do they have children? Are any of them adopted? What are their favorite books, and who are their favorite politicians? How old are they? How old do they feel? And so on. The richer the detail, the better.

The segment I chose was mothers and female guardians, of children 14 and younger. These women are the prototypical customer for my product. I imagine these women being young mothers, in their late twenties, early thirties, but are trendy and appear and seem younger than they actually are. Busy moms that have a career. They enjoy being physically fit, by exercising regularly. They would typically drive a new mid-sized sedan, safety first so maybe a white or silver Volvo. They enjoy watching ABC shows like Scandal, Blacklist and Grey’s Anatomy. They, of course, have children, usually younger children under the age of 10. This prototypical customer doesn’t have any adopted children. They are middle-class citizens, living in big metropolitan cities. Married to a successful husband that usually travels a lot for business.

After you have created this customer avatar, I'd like you to answer this final set of questions: What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?


I don’t have much in common with my customer avatar except that we are both women. I am not a mother or in my late twenties, I am not married or into the same things.





Comments

  1. UnknownOctober 28, 2017 at 8:58 PM

    Amanda, I think you did a great job about being really descriptive about your prototypical customer. By reading your assignment I got a really good vision of who the key customer you're targeting and what their interests are. I think you also were very straight forward and to do the point, I feel like in my post I jam packed too much detail. The only thing I would change would the text interaction with the pictures and changing them up just a little bit. Overall, you did a great job though.

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  2. UnknownOctober 29, 2017 at 3:04 PM

    I think you provided great details to describe your customer. Some of the descriptions are very similar to my friends’ moms. I think your ideas were very clear and subjective. I can relate to some of these details, such as the shows they watch. I enjoy some of those shows as well. Also, my mom drives a Volvo. She tends to exercise regularly as well.

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  3. UnknownOctober 29, 2017 at 7:40 PM

    I think you did a great job explaining who your consumer base is. Each detail is very important to your overall marketing plan for your product. The fact that you are focusing on very specific demographics will make it easier for you to sell your product to the right people. Your avatar sounds like the perfect loyal customer who will value your brand for years to come.

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