Throughout this course, I’ve interviewed parents and caregivers on the idea of a sensor device to prevent child heatstroke in vehicles. With this assignment, I interviewed 3 different parents and provided them with alternatives instead of a sensor device. The alternatives were a wearable smart device for their child, or my original product which is a sensor device placed inside the vehicle. 1) Find three people who would fit that segment and arrange to interview them. Just like last time, these interviews, if conducted properly, should take about 10-15 minutes. Any less, and you won't be able to obtain adequate information. These three people may NOT be the same people you interviewed last time. Interviewee #1: Father of 2 Interviewee #2: Mother of 1 Interviewee #3: Mother of 4 2) Begin with alternative evaluation. In the last case exercise, you determined how customers sought information related to solving their need. The outcome of this step is to produce a ...
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