Amanda Cascardo - ENT 3003

"Cognitive Surplus" by Clay Shirky 1) What was the general theme or argument of the book? The book discussed mainly what we as a generation do with our “free time”. In the past century, television has consumed so much of our leisure time, or like Clay says, our “cognitive surplus”. What would all the time we spent on television be turned into if it were dedicated to something more productive. Our lives are so consumed with technology and being globally interconnected that it’s a normal part of life for almost all adults today. 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? I think the book connected with what I was learning because it talks about our time. What we do on our spare time is a major part of our life. Shirky also notes the importance of forming and maintain relationships. Not just personal relationships but relationships correlated to our actions.     3) If you had to design an exercise for this class, ...

It’s quite difficult to remember every time I have failed this past semester. I’m sure I have countless times but the most notable one was on my first exam in my Principles of Management course. I technically didn’t fail but I didn’t do my best. It was a trial and error for me. I studied for 2 days, made a study guide, took the practice exam, made sure to read the chapters and somehow, I studied everything that wasn’t on the exam. I took it too technical and didn’t remember to apply the terms to real life scenarios. This failure helped me realize I was studying the wrong way. I needed to remember to not just memorize the information but actually learn it and understand it. So, for my second exam, I did just that and got an A. Like mentioned, failure is embarrassing. It’s not something anyone is really ever proud of but I think failure is important. It keeps people humble and I think you should always learn from your prior mistakes. If you keep failing over and over again you h...

Existing Market: As mentioned in my previous assignment, instead of just making a device for consumers to purchase separately, I would like to market this device and sell it to car manufacturers to install in new vehicles. I interviewed with 3 people in my target market and told them my idea for continuing and expanding my current venture. I asked what they think I should be doing that I’m not yet doing and presented my idea as well. First interview didn’t have any suggestions for me on things I should be doing but she liked the idea of selling the product to car manufacturers. Second interview she told me that I should be marketing to more than just mothers and caregivers, that I could be marketing to pet owners as well. Which is something I originally wanted but didn’t think it would be as appealing. Interesting to hear someone else mention it. She also said it was a great idea to sell the idea separately as well as to car manufacturers. Third interview she menti...